Exploitation is closely linked to increasing the potential of project results being adopted in the future. This is done by establishing go-to-market strategies for innovations developed throughout the project and exploitation strategies for educational modules.

The market potential is evaluated by analyzing use cases, value propositions, solution-need-fit, adoption potential, etc. Thereafter, strategies are developed to utilize the identified potential and opportunities, as well as manage and reduce barriers to market entry.

To be able to demonstrate and communicate the value created throughout the project, both internally and externally, the progress of research, development, and outreach has continuously been measured and analyzed. The results have been presented in a yearly business value report, showcasing the advancement of the project and its activities.